This is Kari Traa. In 2002, Kari Traa won gold in the Salt Lake City Olympics, cementing her position as a world-class freestyle skier. But she couldn’t find world class sportswear made for women. And Kari wasn’t having it. She started by customizing her gear, adding color and uniqueness. The rest, as they say, is history. And it’s not only our history, but the history of active, playful, natural, strong, rebellious and confident women everywhere. And to this day, our mission remains the same; to challenge the established and inspire girls to live their lives in full color. Kari Traa. For girls, by girls.