The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude. HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else. The HUGO Womenswear collection offers styles filled with bold attitude, ranging from modern tailoring to life-of-the party dresses and casualwear. There are no rules. Everything can be mixed with everything. The HUGO woman sees fashion as a form of self-expression and understands the transformative power of clothing.