Björn Borg – Clothing for active people! Björn Borg is a Swedish fashion clothing and accessories brand named after the legendary tennis player who became the idol of an entire generation. Björn Borg products are chosen by bold, dynamic and fashionable people who wants to become the best versions of themselves. Björn Borg products are made of top-class and functional materials. Store selection including: sports and casual clothing, accessories, shoes and underwear. Welcome to our Helsinki Outlet store!